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Business Ethos

At My Fitness Direct we have one core business principle - offer our customer's the lowest price! We are fitness enthusiasts who know that good equipment is expensive, so we do anything we can to lower the price.

We do this by keeping our overheads low! We are an online store, we don't have a fancy storefront. We have genuine relationships with some of the industry's largest suppliers, all our products ship from the continental U.S.

We prefer email as a means of contact, we will reply to all inquiries within 24 hours (usually much sooner). 

Welcome to My Fitness Direct!